Typojanchi 2021: A Turtle and A Crane




Zhao Liu

Building up another design with Zhan Huode in 2014, Zhao Liu has won several international design awards, such as New York TDC, Tokyo TDC, D&AD, and so on. He is also an AGI member and SGDA Vice Chairman.

06

Hong Kong-style tea cafe culture is a kind of unique fastfood culture, taking the Hong Kong era as the background. In traditional tea cafes in Hong Kong and Guangzhou, waiters have formed their own unique language and writing system in order to improve working efficiency. They use simple homophonic characters or abbreviated characters to take place of cumbersome dish names to save time for handwritten orders, such as: lemon = 0, mandarin duck milk tea = 央, and so on. This language system is based on people’s thinking about life experience and is an expression of wisdom.

  • Pigment print
  • 2200 × 1200 mm
  • 2021
  • 06
    Zhao Liu, 06
  • 06
    Zhao Liu, 06

1. A Sacred Tree

Humans have long visualized abstract concepts such as religion and law using writing systems. We make amulets for the purpose of praying for the happiness of individuals and groups, or fortunetelling, and sometimes record human wishes with text, including the interpretation of the operation of the universe. Such a behavior has been handed down from ancient times to the present in similar patterns. It is a fundamental human desire to avoid fear about invisible beings and phenomena as well as ill luck and to pray for blessings. “A Sacred Tree” deals with the wishes and beliefs of artists who have shown unique visual expressions. This part highlights the balance of life and an attitude to wish for it (Dohee Kwon), the wisdom from tradition and experience (Zhao Liu), the symbol of good luck based on personal experience (Studio Bergini), our destiny that embraces both joy and sadness (Anthony Lam), the return to the most basic attitude (Atelier Tout va Bien), words to bear in mind (Mano An), the balance between destiny and desire (O.OO), a mind that calmly contemplates life while observing the world (Hwayoung Lee), amulets for confirming one’s beliefs (Ikki Kobayashi), and criticism of culture (Tnop Wangsillapakun). These artists’ thoughts and emotions are installed like traditional five-colored ribbons hanging from a sacred tree just as in Korean villages for centuries. We hope viewers will find their wishes captured in the works and enjoy them together.

1. A Sacred Tree
With a turtle
With a crane
Slowly with a turtle
Quickly with a crane